Welcome to M&S Rewards
New members · Email + Push
Sent
8,420
Open
64%
Click
28%
Marketing
Campaigns & flows
Designed in Klaviyo. Delivered via Email, Push, SMS and Viber (Apifon).
Active flows
24
Sent (30d)
938K
Avg. open rate
47.3%
Day 1 conversion voucher
All migrated · Email
Sent
142,800
Open
58%
Click
22%
Gold tier upgrade
Silver close to Gold · Push + Viber
Sent
12,400
Open
72%
Click
41%
Lapsed 60-day winback
Inactive 60d · Email + SMS
Sent
28,100
Open
34%
Click
12%
Spring collection preview
Womenswear shoppers · Email
Sent
64,200
Open
47%
Click
18%