−€48k LTV at risk
Churn risk segment
1,240
members at high risk in the next 30 days
RetailCura AI
Predictive insights
What our model believes will happen — and the moves that will change it.
Confidence 94%
Best time to send
Tue · 10:00
Push opens peak +38% above 30-day avg
Forecast +€142k
Tier-up opportunity
3,820
Silvers within €60 of Gold
p < 0.01
Affinity cluster
Womenswear ↔ Café
Cross-sell lift detected · 22% co-purchase
CLV forecast · next 12 months
Per-member predicted value with confidence band
Forecast Actual 80% CI
Model outputs
- Predicted ARPU (M+12)€612
- Incremental revenue€1.84M
- Members entering Gold+2,840
- Churn avoided (model)−18%
- Voucher cost€312k
- Net program ROI5.9×
Send-time heatmap
Push open probability · day × hour
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Top champions to nurture
- Gift Platinum perks
Maria Georgiou
CLV €11.4k
- Invite to advisory
Ioanna Vasileiou
CLV €9.8k
- Birthday surprise
Despina H.
CLV €7.2k
At-risk · winback now
- −€48 risk
Costas Loizou
No purchase · 47d
- Re-permission
Nikos Christofi
Push muted · 21d
- −5% sensitivity
Pavlos Demetriou
Cart abandon ×3