Earn rules
- Base earn rate1 pt per €1 spent
- Birthday bonus2× earn for the day
- App-only offers+50 pts on first scan / week
- Welcome€5 voucher on registration
- Round-upRound to nearest 10 pts
Configuration
Loyalty engine
Tiers, earn rules and the wallet ledger that powers every M&S till.
Tier ladder
Classic
91,200 members
≥ 0 pts
1× earn
Silver
38,400 members
≥ 1,000 pts
1.25× earn
Gold
14,800 members
≥ 4,000 pts
1.5× earn
Platinum
2,813 members
≥ 10,000 pts
2× earn
Wallet & vouchers
Welcome voucher (Day 1 migration)
142,800 issued · 64% redeemed
Gold tier upgrade reward
€10 off next purchase
Birthday treat
Free coffee at café · auto-issued
App activation
100 bonus points