Gold close to Platinum
spend ≥ €1.5k / 12m
4,820Email · Push
Audience
Segments
Live audiences synced to Klaviyo and the M&S Rewards app.
Segment builder
Gold members close to Platinum
1Tier isGold
212m spend ≥€1,500
3Last visit within30 days
4Channel consentEmail or Push
Estimated audience
4,820
3.3% of active members
Sync to
KlaviyoApp audience
All segments
Welcome voucher unused
joined 14d / no redeem
28,140Push · SMS
Womenswear regulars
3+ purchases / dept = WW
36,210Email
Lapsed 60–90 days
no visit 60–90d
18,460Email · Viber
Birthday this month
DOB ∈ current month
9,120Email · Push