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M&S RewardsRetailCura
Member app · storyboard
The Day 1 experience

Ten screens. One promise. A loyalty app worthy of M&S.

A linear walkthrough of the new M&S Rewards member app — from the first time it opens to the moment a voucher is redeemed at the till.

Best viewed on a larger screen — scroll to walk through all ten screens.
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M&SRewards

Cyprus

Your rewards.
Reimagined.

Earn points at every M&S till. Unlock vouchers, member-only offers and birthday treats — all in one place.

ΕΛ · EN · RO

STEP 01

Welcome & onboarding

Branded entry, language pick, smart sign-in.

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Good morning

Eleni

EC

Points balance

4,820

GOLD
Gold1,180 to Platinum

Quick scan

Tap to enlarge

Show at till to earn

Member ID · 104821

For you

€10 off Spring collection

Expires in 6 days

Double points weekend

Sat 14 — Sun 15

Birthday coffee on us

Available all month

STEP 02

Home & tier ring

Points balance, tier progress, quick scan tile.

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Ready to scan

Eleni Constantinou

Member · 104821GOLD
M&S

ID · 1048-2173-99

1Ready
2Scanning
3Redeemed
€10

Day 1 welcome voucher

Auto-applies on scan · No min. spend

Brightness boosted · Hold near the till scanner

STEP 03

QR at the till

Live scan with Ready → Scanning → Redeemed states.

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Receipt · 12 May 2026

×

+ 248 points

earned at Nicosia · The Mall

Basket

  • Spring linen blouse

    1 × €34.00

    €34.00
  • Café latte + croissant

    Café · breakfast

    €4.20
  • Plant-based ready meal ×2

    Food

    €11.80
  • Day 1 voucher applied

    Auto

    −€10.00
Subtotal€50.00
Member savings−€10.00
Paid€40.00

1,180 points to Platinum

Estimated reach: 2 weeks at your current pace.

STEP 04

Receipt & points earned

Post-purchase digital receipt with points + voucher savings.

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Wallet

Your vouchers

DAY 1 WELCOMEExp. 30 Sep

€10.00

off your next purchase

Migrated from your old loyalty card. No minimum spend.

FREE

Birthday coffee

Free at café · all April

20%

Womenswear treat

20% off selected lines

FREE

Gold members only

Free home delivery

Earn 1,180 more points to unlock the Platinum welcome voucher.

STEP 05

Wallet & vouchers

Day 1 welcome voucher + member-only treats.

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Missions · April

Earn more, faster

Featured · 500 pts

Shop in 3 categories this month

Womenswear · Food · Beauty

3

2 of 3 · ends 30 Apr

Use the app at the till

+200 pts

5 / 10 scans

Try our new Beauty edit

+150 pts

0 / 1

Bring a friend

+1,000 pts

Refer to earn

Café morning routine

Free coffee

3 / 5 visits

Visit any M&S in Cyprus

Tap to find your nearest store

STEP 06

Missions & challenges

Gamified earn paths to drive frequency and basket mix.

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For you

Personal offers

Spring edit

Fresh in: 30% off the Spring edit

Exclusive to Gold members until Sunday.

Café morning fix

Coffee + pastry €4

Home essentials

Buy 2 save 15%

Beauty treat

Mini gift over €40

Kids new in

Members early access

STEP 07

Personal offers

Klaviyo-driven personalisation by category.

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Activity

Points history

4,820

Balance

+ 612

Earned 30d

− €18

Redeemed

Last 7 days

+18% vs last wk

Earned · POS Nicosia

Today · 09:42

+ 124 pts

Voucher applied · €10

Today · 09:42

− 0 pts

Push opened · Spring edit

Yesterday

Tier upgrade · Silver → Gold

3 days ago

+ 500 pts

Earned · POS Limassol

1 week ago

+ 86 pts

Birthday voucher used

2 weeks ago

Free coffee

Earned · POS Larnaca

3 weeks ago

+ 142 pts

STEP 08

Activity & history

Points ledger, weekly trend, filterable timeline.

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You did it

Welcome to Platinum

You unlocked the highest tier. Free delivery, double points, and a surprise on your birthday — every year.

+2,000

Bonus

2× pts

Earn

€48

Saved

STEP 09

Tier-up celebration

The hero moment — Platinum unlocked.

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Account

Eleni Constantinou

Gold member since 2018 · 104821

Language

Communication preferences

  • Email

    Offers & news

  • Push notifications

    App-only deals

  • SMS

    Important only

  • Viber

    Personalised offers

Quiet hours

21:00 → 08:00

STEP 10

Profile & preferences

Language, channel consents, quiet hours.